STYLE GUIDE

Break Free From Plastic is a global movement working to stop plastic pollution for good.

 

By linking together the many great initiatives happening all over the world, we demonstrate our size, diversity, and global reach. Using the logo and hashtag strengthens

and amplifies our movement-wide message to #breakfreefromplastic!

 

You may refer to the style guide to support your individual and collaborative actions.

 

The Break Free From Plastic style and communications channels are curated by the Communications Hub

to serve the movement.

The Hub consists of three regional officers located in North America, Europe, and Southeast Asia

working together to amplify stories of  member organizations around the world.

You can reach us by using the contact details below.

 

Our Communication Values

 

The Break Free From Plastic logo and hashtag...

 

  • Are made for the movement: we encourage you to use it to share your ideas, events, stories, and campaigns to highlight our growing community!

 

  • Are freely accessible and all members of the movement are encouraged to use it in their work.

 

  • Represents and empowers the faces and organizations behind the movement
     

  • Is collaborative and cooperative. Allows organizations to connect under one banner to strengthen and align the work of the movement.

 

Break Free From Plastic materials and communications actively portray the diversity of our movement. Empowering and properly crediting your fellow BFFP members for their work is strongly encouraged. Here are a few examples:

 

  • On social media, tag the member who's done the work you are featuring, or just mention them in the caption if they're not in any particular social media channel.
     

  • On press releases or feature stories, make sure the member you're featuring has their name mentioned and hyperlinked to their website or social media profile.

 

The #breakfreefromplastic logo and hashtag can simplify your communications process. When working with other members of the movement you have a unified vision  under which to take action, which is easy to communicate and clear in its aims. We encourage including a full list of groups working on initiatives under the Break Free From Plastic banner, ensuring smaller groups are also equitably represented.

 

Is adaptable to a wide range of topics, campaigns, and event types and can be used by organizations, networks, communities, and individuals to share their work.

Is not available for commercial or political activity - the logo and hashtag  is reserved for non-profit communications in-line with our values, principles and guidelines.

 

Tips & Tricks

  • When communicating about the movement, it is important to remember that it is just that - a movement. Break Free From Plastic is not an organization or a coalition, but a movement made up of over 1,100 organisations and individuals calling for a world free from plastic pollution.
     

  • Check the breakfreefromplastic.org website for more information, examples and resources.
     

  • If in doubt, get in touch with the Communications Officer in your region.

Here are our top ten tricks and tips!

 

Hashtag

  • The primary hashtag for our movement is #breakfreefromplastic - all lowercase. This is widely used across various social media channels and in other movement communications (newsletters, press releases, blogs, etc.).
     

  • The hashtag is an easy way to demonstrate your active participation in the movement. It can also be a great way to reach beyond your usual networks to amplify your stories to a wider audience. We strongly encourage using the hashtag widely and often!

Logo

 
  • The Break Free From Plastic logo is a text & color version of our hashtag. It’s that simple.

  • You can use the logo in it’s square format or in a longer horizontal form.


In general, we encourage including the movement’s logo alongside your organisation's own logo as it relates to movement-wide communications.

 

Colors

Another way to help connect your work to the Break Free From Plastic movement

is by using these key colors:

TYPOGRAPHY COLORS
BLACK

HEX 000000
RGB 0 / 0 / 0 
CMYK 0 / 0 / 0 / 100

WHITE

HEX FFFFFF 
RGB 255 / 255 / 255 
CMYK 0 / 0 / 0 / 0

ARTWORK COLORS
DARK GREEN I

HEX 083742
RGB 8 / 55 / 66 
CMYK 93 / 65 / 55 / 49

DARK GREEN II

HEX 3A8C9E
RGB 58 / 140 / 158 
CMYK 70 / 23 / 25 / 0

DARK BLUE

HEX ADD8E6
RGB 173 / 216 / 230  
CMYK 30 / 3 / 7 / 0

Make it YOURS! Use these colors in a way which works for your communication style.

 

Font

The main font we use is Avenir Next Medium, with the ‘free’ in break free in Avenir Next Bold.

 

Questions

The first point of reference if you are unclear about uses of the logo and hashtag  is our website where the vision, values and principles of our movement are available.

 

If you cannot find what you’re looking for, the Communications Hub is here to guide you.  

You can contact us directly:

Shilpi Chhotray
Senior Communications Officer
North America / Global
Matt Franklin
Communications Officer
Europe
Jed Alegado
Communications Officer
Asia Pacific
This site was designed with the
.com
website builder. Create your website today.
Start Now